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Examination of the Financial Efficiency of the Company Kofola Holding, a.s. Using Time Series Analysis
Sitár, Lukáš ; Šotek, Karel (referee) ; Doubravský, Karel (advisor)
This Bachelor’s thesis deals with the analysis of financial performance Kofola Holding Company, Inc. by statistical methods. The first, theoretical, part is treated the issue of financial analysis, regression analysis and time series. The second, practical part describes this company and analyzes selected indicators, which are further processed by means of regression analysis and time series analysis. In conclusion is completely analyzed situation and processed proposals for its improvement.
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Marketing Communication of Cola-based Beverages Producers
MACHALOVÁ, Marie
This dissertation deals with marketing communication of three brands: Coca-Cola, Pepsi and Kofola on the Czech market. The aim of the work was to analyse and assess the current state of marketing communication of these three brands and with the help of research among consumers to propose activities that could help them in their communication. Information from consumers of cola based beverages of these three brands were gathered by means of a questionnaire survey.
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Analysis of mass media communication of selected manufacturers of cola-based drinks on Czech TV market
Menšíková, Šárka ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
This master's thesis is focused on the analysis of mass media communication of three manufacturers of cola-based drinks, which are Kofola, Coca-Cola and Pepsi. Its aim is to provide a comprehensive overview of mass media communication, to map the progress of marketing campaigns on television and to compare activities of key players in the category of cola-based drinks on Czech television market at the period 2010-2015. The thesis contains theoretical and practical part. The theoretical part contains of literary research and there are also described main areas associated with this thesis such as advertising or mass media planning and there is also summarized the situation on television market and market of soft drinks. The second part of this thesis is devoted to analysis of mass media communication of selected manufacturers of cola-based drinks in the Czech Republic. At the beginning of the practical part there are described all used methods, based on data mining of the set of advertising investments which are available from the company Nielsen Admosphere, a. s.
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Fundamental analysis of Kofola stock
Chikova, Anastassiya ; Veselá, Jitka (advisor)
This bachelor thesis is focused on the analysis of Kofola ČeskoSlovensko stock, which is traded on the Prague Stock Exchange, from the point of view of the fundamental model. In three chapters of this paper the company`s shares will be analysed from three levels of fundamental analysis (global economic, industry and company), and the achieved results will be described and evaluated at the end of each level. The financial analysis of the company will be carried out using indicators of profitability, liquidity and financial stability as a part of the last third chapter. At this stage, individual values for the indicators will be described, and most of them will also serve to calculate the intrinsic value of the share. The result of the bachelor thesis should be to determine the internal price of the title, compare it with the current market rate, and make the investment recommendation.
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Analysis of the marketing communication of the product Kofola apricot
Keyř, Michal ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The objective of the Master's Thesis is an analysis of the marketing communication of the product 0,5l Kofola apricot. The thesis is divided into two parts: the theoretical and the practical one. In the theoretical part, there are basic terms, such as communication, the forms of commercial communication and new trends in the field of communication. The practical part contains a detailed description of the company Kofola a.s., its portfolio, its competitors and in this section, there are analyzed marketing communication of the launch 0,5l Kofola apricot. The main part covers a questionnaire survey. Based on the results, the author provides recommendations for improvement of the marketing communication and also recommendations for the future strategy of Kofola.
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The rebranding of Kofola and the analysis of its communication strategy in the years 2001-2012
Štarman, Ondřej ; Klimeš, David (advisor) ; Shavit, Anna (referee)
In post-revolutionary years on the Czech market there was a resurgence of some domestic brands which benefited from its socialist past. These certainly include Kofola which, however, chose an innovative approach to re-build the brand consisting in the use of new themes in communication. This bachelor thesis describes the theoretical basis of rebranding and application possibilities to the specific case such as a resurgence of a socialist brand. The paper also describes the communication strategy of Kofola which illustrates innovative approaches in the communication. The work also includes a survey which explores perceptions of the Kofola communication messages and perception of concrete brand elements which has changed during the rebranding. The assessment of the whole rebranding process and subsequent communication strategy appears in the end of the paper. There is also a recommendation for Kofola - which elements should be used in the communication of the brand. This recommendation is made on the basis of the aforementioned survey.
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Interpretation of the Retromarketing Concept Illustrated on the Example of Contemporary Marketing Communication in the Czech Republic
Kozúbková, Klára ; Dolanský, Pavel (advisor) ; Klabíková Rábová, Tereza (referee)
Thesis Interpretation of the Retromarketing Concept Illustrated on the Example of Contemporary Marketing Communication in the Czech Republic focuses on the interpretation of retromarketing, its current use on an example of Czech companies'campaigns (Kofola, Misa, Botas and others), the reason for Czech companies' inclination to this form of marketing communication and the psychological and sociocultural aspects of contemporary Czech society. Retromarketing is used by companies rather intuitively and currently does not have a strong theoretical basis. Aim of the thesis is to 1) interpret and clarify the concept of retromarketing and 2) to determine why is the retromarketing as a form of marketing communication utilized more and more by Czech companies and analyze examples of specific campaigns to show how is this form of marketing applied. The work is divided into theoretical and practical part. The theoretical part is focused on clarifying the concept, its integration into the wider context of marketing communications and psychological and sociocultural aspects of retromarketing. One chapter of the theoretical interpretation is then given to the interpretation and understanding of nostalgia as one of the key elements of retromarketing. In the practical part are analyzed selected examples of the...
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Examination of the Financial Efficiency of the Company Kofola Holding, a.s. Using Time Series Analysis
Sitár, Lukáš ; Šotek, Karel (referee) ; Doubravský, Karel (advisor)
This Bachelor’s thesis deals with the analysis of financial performance Kofola Holding Company, Inc. by statistical methods. The first, theoretical, part is treated the issue of financial analysis, regression analysis and time series. The second, practical part describes this company and analyzes selected indicators, which are further processed by means of regression analysis and time series analysis. In conclusion is completely analyzed situation and processed proposals for its improvement.
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Marketing strategies of the brands Coca-Cola, Pepsi and Kofola in the Czech market
Tvrdý, Aleš ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
This diploma thesis in the first chapter characterises the concepts of brand and marketing strategy including their main components. In the second chapter deals with the brands Coca-Cola, Pepsi and Kofola and their elements, image, positioning and marketing mix. In the final part, the results of two surveys are presented - a survey of the retail chains and a survey among consumers of those brands, which are dealing with analysis of the market positiong of those brands and their perception by the consumers.
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